Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.
Guided by its expert Editorial Board, each quarterly 100-page issue – appearing both in print and online – publishes detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research
Applied Marketing Analytics is listed and indexed in Scopus and in Cabell's Directories.
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